Toyota Lexus Cars
The largest auto maker worldwide by sales is a manufacturer named Toyota Motor Corporation. Founded in 1937, the company was a derivation of Toyota Industries. It began as a department of its father company The Toyota AA was the first passenger car manufactured. Although Toyota is now the largest auto maker by sales today, it hasn’t been an easy road getting there. By the early sixties, tariffs were being placed on import vehicles in the United States. One tax placed in 1964 was called the Chicken tax. The chicken tax placed a twenty five percent tax on imported commercial vans. This tax is the reason Toyota began building plants in the United States in the early 1980’s. The oil crisis of 1973 caused consumers to seek smaller more fuel efficient vehicles. Toyota is responsible for the Scion brand, a brand of sporty affordable vehicles. Known for the production of compact vehicles, Toyota began to venture outside of the normal.
A new brand of luxury vehicle was introduced in 1989; Lexus. In the 1990’s, Toyota added a full sized truck to their lineup as well as a more sporty version of the traditional Camry and even several SUVs. More changes to the lineup were seen including the first hybrid vehicle manufactured, called the Prius. By the 2000’s, Toyota cars had spread to several countries and had begun to expand even more. In 2001, the company began to establish joint ventures with other manufacturers such as Citroen and Peugeot. The late 2000’s brought about much struggle for the company, however. There was financial crisis and Toyota reported a staggering four billion dollar loss in 2009. The tragedy did not stop there, however. A massive recall led to more than two million dollars is loss of output and sales. Toyota is again striving to regain consumer trust by making things right. Throughout the years, Toyota has remained a leading competitor among vehicle manufacturers. Even if you do not purchase a new Toyota, you can trust that your used vehicle will stand the test of time.
The new name of luxury in terms of vehicles is Lexus. The manufacturer was first established in the early 1980s and launched in 1989. The brand is a subsidiary of Toyota, one of the most trusted vehicle brands available modern day. The year following the launch of Lexus, their vehicle, the LS 400 was named one of Car and Driver’s 10 Best. This is an amazing feat for the new brand. The early 1990’s also brought the expansion of Lexus into the United Kingdom, Australia and Canada. Over the next ten years, Lexus continued to promote excellence in their product.
In 1999, the millionth vehicle was sold in the United States. In the years since inception, the brand Lexus has proven itself in reliability and quality surveys. As part of the going green trend, Lexus formed several new hybrid vehicles in the early 2000’s. If you want a dependable, quality vehicle, choosing to purchase Lexus would not be a bad idea. The company has continued to make a name for itself among quality luxury manufacturers. You can expect these vehicles to last.
|
